Before Take Off

Front Cover

Introduction:

We prepare for many of the things we want in life; especially when they are important. To drive on the roads you need a driving licence, and that doesn’t come easy. You take driving lessons from a driving instructor or an experienced driver, and it takes practice to become competent. Only after having passed your driving test can you legally drive a car without expert assistance.

You are advised to do the necessary market research before starting any business. Why?